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Date received: 2008-08-28 Language: Русский Code: 334 Year published: 2006 Author: Yu. Averin, Ye. Dmitriyeva, O. Volkova Organization: “Healthy Russia” Foundation Carrier: Printed

The monograph considers theoretical and practical approaches to development and conducting communicative campaigns on health issues, theoretical-methodological basics for sociological surveys. Materials about real international project implemented on the territory of Russia are given as a sample of conducting surveys and using their results to develop strategy of communicative campaigns.