Russian Red Cross (Irkursk regional branch) | Social Marketing: effective tool of global response to the epidemic of HIV/AIDS. UNAIDS Collection “Best Practice”.

Social Marketing: effective tool of global response to the epidemic of HIV/AIDS. UNAIDS Collection “Best Practice”.

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Source

Date received: 2008-09-08

Language: Русский

Code: 521

Year published: 2006

Organization: UNAIDS

Carrier: Printed

Social marketing becomes more and more popular among governments and donors as a method to solve serious issues of healthcare in developing countries. This document aims at forming clear understanding of the core of social marketing, its main components, as well as the role that it can play in prevention and slowing the pace of HIV-infection transmission.